Websites for coaches and personal trainers

If you coach anything, sport, fitness, business, life, your website has one job: turn someone who heard about you into someone who books. Most coaching sites fail at that because the booking step is buried, the schedule is out of date, or the site is a Linktree with a photo.

What a site for coaches and trainers needs

A booking path on every screen

One clear button that goes to your calendar, a form, or your phone. Not three options. Whatever you actually answer fastest.

A schedule you can change yourself

Sessions move. Seasons change. If updating the schedule means emailing your web person, it will be wrong half the year. Complete-package sites come with an editor where you click the text and change it.

Your credentials, in plain words

Certifications, years coaching, who you have worked with. Parents and clients read this before they call. Keep it factual.

Prices, or at least a starting point

"From $75 a session" saves you ten emails a week from people who were never going to book.

Photos of you actually coaching

Phone photos of a real session beat stock photos of strangers in a gym every time.

Getting found on Google

Coaching searches are local and specific: "beach volleyball lessons Vancouver", "personal trainer Kelowna", "running coach Calgary". A site with your city and your sport in the page title, a Google Business Profile, and a couple of reviews will show up for those. A generic "coaching services" page will not.

A real one

A_Line Coaching, Vancouver

Adam Thompson coaches beach volleyball at Kitsilano Beach. His site lists elite groups, drop-ins, private sessions and youth tryout prep, with a signup form for each, a schedule he edits himself, and a spam-protected link into his WhatsApp community. He handles the fall schedule changes in the editor; I handle the rest. alinecoach.com

What it costs

Starter is $500 once and $100 a year: a hand-built one-page site at yourname.ourhub.ca with a contact form, hosting, SSL and two content updates a month. Complete is $1,000 and $240 a year and adds your own domain, custom email, an editor you can use yourself, and the Google setup. Three to five business days from your answers to a preview. Full details on the what's included page, and the comparison with doing it yourself in the cost guide.